1) Tell us a little something about your business…
FLOW by nicole is a women’s contemporary fashion boutique. A thoughtfully curated collection of designer brands from across the globe. Nestled in the small community of Ancaster, FLOW by nicole provides a first in class shopping experience with a friendly non-intimidating boutique environment. With over 35 different brands, Nicole selects the best of each collection – high and low, near and far. Nicole understands that 
clothing is a way to express ones individuality without having to speak. After all, 
everyday is your runway!

2) When was your lightbulb moment?
I was always passionate about fashion. My entire life I strived to find pieces that were unique and different for myself. I didn’t want to dress like everyone else, I wanted to wear clothes that were personally inspiring. I found myself always reading about 
fashion, watching Paris and Milan runway shows, attending Toronto’s Fashion week each year. I certainly had invested my 10,000 hours. One day while vacationing I walked into a quaint boutique. A women at the helm, styling a client with the most 
interesting assortment – and that was my lightbulb moment! My community needs a boutique like this. I knew there were other women out there like me, that sought out fashion that was different, unique and didn’t have to get on plane or drive hours to find it . My community needs a fresh, new thoughtfully curated collection of clothes and 
accessories and guess what ? Im going to bring it to them!

3) Three words of advice…
Follow your North Star  Set your North Star Goal and don’t give up. Don’t give up even if your first path doesn’t lead you there. Be open to changing your strategy and continually tweaking along the way. Giving yourself some flexibility along the way will help you overcome barriers and keep you moving forward.

Follow Your North Star…


Nicole Salameh is a fastidious entrepreneur with a passion for fashion. “ 
I believe fashion is a form of communication and self expression” Being a retailer I can give people the tools to show their best self.
    Visit Nicole at her boutique in Ancaster, Ontario, Canada


“May your legacy create a footprint of success
for the next person who steps into your shoes”