1) Tell us a little something about your business…Beyond Branding
Every business is searching for that elusive differentiator – How to stand out? I had been working in the branding business for over 25 years on big global brands. It was fun and I learned a lot but as a brand strategist what I found was I was trying to find the differentiator for a brand when there was often nothing different about it. This began my quest to create more meaningful brands that were truly different. That was 10 years ago.
2) When was your lightbulb moment?
My lightbulb moment happened when I was preparing a keynote speech for The Design Leaders Conference in Dublin, Ireland. The title of my talk was “How to Differentiate”. I was pondering the notion of differentiation when I realized that differentiation is so much more than finding the right words to say you’re different. It’s actually about BEING DIFFERENT. It’s hard enough to find the words but actually being different is a whole other ball of wax. My speech offered a very new way of looking at business differentiation and ideas about how to be different ranging from the way you provide services to your business model to the way you do client relationships. After my talk a design firm owner approached me and said that he was changing everything about his business. I had struck a chord! My goal now is true differentiation, beyond branding. When you begin with doing one thing differently, there’s a ripple effect and everything changes.
3) Three words of advice…
BE DIFFERENT (for real) and don’t just say you’re different. Not always easy but it will change everything!
Rhonda Page is an International Speaker, Published Author, Coach, and Business Consultant with over 25 years experience building global brands for companies like Kraft and Coca Cola. She works with entrepreneurial companies, all over the world helping them with branding and differentiation to achieve measurable business results. Visit www.knowyourdifference.com
“May your legacy create a footprint of success
for the next person who steps into your shoes”